Make your voice strong and your vision clear. I'll show you how.

© 2018 by Lynne Heitman Consulting. All rights reserved

Tell Your Story: Articulate a Clear Vision

 

When you can say with confidence who you are, what you believe in, and where you're going, everything gets easier.

People have a hard time connecting with vaguely worded visions and generic mission statements. But there is power in storytelling and you have a story to tell. It starts with who you are and what you believe in. It describes your purpose — what moved you to start or join your business and what keeps you coming to work every day. It's propelled and given meaning by where you want to take it.

Your story is your vision. A vision is not just a plan for the future, but a clear statement of the values and beliefs that make you who you are and drive your success, including the way you work, the way you want your people to treat each other, and the experiences you want for your clients. 

I will help you articulate your vision and transform it into a written document that will serve as your platform for recruiting, opportunity analysis, strategy development, and all of the other elements that will help bring your vision to life. 

Unleash the power of your story — contact me today for a complimentary consultation.

Sample Engagement

How do you get the right ideas, expressed in just the right words, out of your head and down on paper? Lots of talking and many iterations.

1. Lay groundwork

Once engaged, I will learn all I can about your company.

2. Choose participants: Decide together who will take part in the process and at what point they will join the discussion. The process starts at the top and cascades down.

3. Start talking:

I will begin meeting with the leadership team for facilitated discussions around a set of core questions designed to both engage and produce results.

4. Capture and review:

I'll take notes during each session, taking down your thoughts and ideas and attempting to capture your voice. I'll bring drafts for review to each subsequent session.

1. Lay groundwork:

Once engaged, I will learn all I can about your company.

5. Revise

Repeat the process, getting closer to a final draft with each iteration. Iterations refine the ideas and especially the voice.

2. Choose participants: Decide together who will take part in the process and at what point they will join the discussion. The process starts at the top and cascades down.

3. Start talking:

I will begin meeting with the leadership team for facilitated discussions around a set of core questions designed to both engage and produce results.

4. Capture and review:

I'll take notes during each session, taking down your thoughts and ideas and attempting to capture your voice. I'll bring drafts for review to each subsequent session.

6. Expand

Widen the circle of participants to include additional viewpoints and feedback.

7. Finalize and share

Design a set of events or meetings for you to share the final results of your work with the rest of the organization.

8. Externalize

Brainstorm ways in which your work can be leveraged for use in marketing materials, public relations, speeches, appearances, and other external opportunities.

Examples

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